1. Create or build more attractions
The casinos are now not only accompanied for the adult, but also for their family. Therefore, they will tend to create or build more attractions that are suitable for a family of all ages. For example, Venetian Macao is a resort that offers attractions such as shopping, kid’s zone, shows, casino, etc. Kid’s zone should be available so that when the adults are gambling, the children can play in the kid’s zone. Not everyone in the family or group is interested in gambling, therefore, additional options should be available to customers to choose from. This can help attract more and more customers to come because they provide entertainment for everyone.
Venetian: “The Canal Shoppe”
“The House of Dancing Water” a showed that is currently showing in the City of Dream.
2. Provide free shuttle buses
Most of the casinos in Macau are offering free shuttle buses services. The services mainly operate to and from major arrival and departure areas such as the ferry pier, downtown and the airport. These services provide guests with easy access to the casino so they don’t have to find ways to arrival or depart on. The convenience is one way to help attract customer to come and play.
3. Provide surprising lucky draw
Most of the casinos will periodically provide some lucky draw to attract guests to come. By given customer’s a chance to win prizes, it will help the casino to attract more guests to come. For example, The City of Dream in Macao hands out lucky draw cards to guests for them to have a chance to win prizes during their 1 year anniversary; just like the picture below.
4. Targeting in the China’s visitors market
The fact that customers from China are spending much more in the gaming entertainment industry. Most of them are very rich. Company should reach more ideas to achieve Chinese visitors. For example, traditional Chinese decoration or Putonghua training session for staffs
5. Expansion by taking over competitor
One way to survive in the gaming entertainment industry is to expand. In 2010, one casino management company Isle of Capri took over another casino—Rainbow casino. It involved 80M in this transaction. The reason of acquisition is to expand the market share and survive in the gaming industry.
Forever 